E-Mail Marketing

E-Mail Marketing

E-Mail Marketing

What is E-Mail Marketing?

In its broadest sense, every e mail which we send to a potential or current customer can be considered as  E-Mail Marketing.

So, we can say it is an act of sending the commercial message to the group of people, using e-mail.

It usually involves using e-mail to send an advertisement, request business and it is meant to build loyalty, trust or brand awareness.

We can send these marketing E-Mails to the customers of the purchased list or to the current customer database.

E-Mail Marketing


E-Mail Marketing –

What is its strategy?

Why is an effective e-mail strategy so important?

An E-Mail Marketing strategy is a part of your overall marketing strategy and business plan.

Moreover, it helps you to place your product or services into the market with the use of e-mail channel. So you will have the best chances of making the profit and reaching your goals.

E-Mail Marketing

E-Mail Marketing –


Transactional E-Mails – The primary purpose of communication in the transactional e-mail must be the completion of the commercial transaction for which the user has previously agreed.

Triggered transactional messages include dropped basket messages, password reset email, order or purchase confirmation emails, reorder emails

Many email newsletter software vendors offer specialized transactional email support. With the help of this, companies are able to include promotional messages within the body of transactional emails.

Direct E-Mails –  It involves sending an email to communicate a promotional message.  For example special product or offer.

Usually, companies collect a list of customers or prospect email address to send direct promotional messages.

Mobile E-Mail Marketing – The e-mail marketing develops a large amount of traffic through smartphones and tablets. Nowadays, marketers are researching many different ways to reach to more and more customers.

However, the delivery rate is still very low due to better filtration of advertisements. In addition to this, customers have multiple accounts for different purposes.

So we can say that modern E-Mail Marketing strategy uses pull strategy rather than push strategy.

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E-Mail Marketing –

How do you start E-Mail Marketing?

  • Establish your goals. It can be tempting to simply sign up for an email marketing tool like Campaigning Monitor and start sending your first campaign.


  • Build your E-Mail list. This list contains the e-mail address of customers or prospects to which you want to send e-mails.


  • Select the type of E-Mail you want to send to your prospects.


  • Now, create your first campaign.


  • And then measure your result.

E-Mail Marketing

E-Mail Marketing –

Advantages –

  • If is done properly then we can track the exact return on investment and it is proven to be high.  E-Mail marketing is considered as second after search marketing. As it is the most effective online marketing tactic.
  • It is cheaper and faster than traditional mail. It is because the traditional mail campaigns required much time and high cost for producing the artwork, printing, addressing and mailing.
  • Business and organizations who want to send a large volume of e-mails can use E-Mail Service Provider to gather information about the behavior of recipients. The response of consumers to the e-mails helps the business and organizations to understand and consumer behavior.
  • Advertisers can reach a number of e-mail subscribers who opt to receive the mail.
  • Furthermore, e-mail is popular with digital marketers and it is rising with a great speed due to digital marketing.

E-Mail Marketing

E-Mail Marketing

Opt-in E-Mail Advertising –

It is the method of sending e-mail and is such method, the recipient himself gives consent to receive e-mails.

So, to reduce the disadvantages of E-Mail Marketing, several marketers have developed this method.

As this method use handshake protocol between sender and receiver, that is why is highly satisfactory for both.

Ideally, opt-in e-mail is more personal and relevant to the customer than the untargeted advertisements.

So if you like this post send your best reviews in the comments!  Palak Pancholi.

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