Google Adwords and PPC Advertising

Google Adwords and PPC Advertising

Google Adwords and PPC Advertising

To learn about Google Ad words and PPC Advertising, first, you should know Google Ad words.

 What is Google Adwords :

Google Adwords is an online advertising service. It is developed by Google.

On Google Ad words people pay to display brief advertising copy, product listings and video content in the Google ad networks to users.

However, the system of Google Ad words based partly on cookies and partly on the keywords which the advertisers decide. Google Ad words and PPC Advertising.

 

Google Adwords and PPC Advertising

 

Google Adwords and PPC Advertising

PPC Advertising :

Pay-Per-Click (PPC) marketing is actually an advertising over the internet.

In this advertisers pay publishers when their advertise gets click by the audience.

It is also known as cost per click marketing. It is the important part of  Google Ad words and PPC Advertising.

Basically, in PPC marketing your ads are shown on other websites. Further, when the user clicks on it, the advertiser has to pay the fixed rate for each click.

The basic idea behind it is to attract more and more traffic to your website.

 

Google Adwords and PPC Advertising

 

Google Adwords and PPC Advertising

Google Partners :

The Google Partners are originally known as Google Adwords Certification Program.

It is a Google Ad words partner certification program needed for Google Ad words and PPC Advertising.

Further, to get certification of Ad words, clients need to pass the Ad words Fundamentals Exam and one of the other Advanced Ad words Exam.

However, the program contains one fundamental exam and seven advanced exams.

You have to pass this exam for Google Ad words and PPC Advertising.

 

Google Adwords and PPC Advertising

 

Google Adwords and PPC Advertising

To get this certification, what you should learn?

So, first of all, you have to pass one fundamental exam.

After that, you have to pass category wise exam for a professional certification from Google.

Exam first is of Google Fundamental.

1: First is an introduction to AdWords.

So, you have to learn about the benefits of online advertising and AdWords.

Further, you have to learn about advertising networks of Google. Google Adwords and PPC Advertising

2: Second is Campaign Management.

Here you have to learn about Adwords campaign structure, bids and budgets and targeting.

3: Third is Measurement and optimization

Here you have to learn about tools and metrics to measure and optimize campaign performance.

Google Adwords and PPC Advertising

Google Adwords and PPC Advertising

Google Click-to-call :

To know about Google Adwords and PPC Advertising, you should know about Google Click-to-call. Google was providing this service earlier.

This service allows users to call to the advertisers direct from Google Search result page.

Further, the users enter their phone numbers and Google connects the call to the advertiser. Google pays the calling charges.

But this service ended in 2007, as some advertisement included same functions.

In IOS, phone numbers are automatically recognized. Google Adwords and PPC Advertising.

The web developers can also provide direct links to the phone application, providing the same function.

Google now offers mobile click-to-call function. This function allows searchers to call a business directly rather than going to their website.

 

Google AdWords Customer Match :

What is Google AdWords Customer Match?

Due to the influence of brand messaging on consumer purchasing habits, Google expanded the AdWords to include a customer match service.

Customer Match allows advertisers to show ads to the customers on the basis of data they share with Google.

It also allows advertisers to bid and create ads trailer to the customers. One should know it for Google Adwords and PPC Advertising.

Google Adwords and PPC Advertising

Google Adwords and PPC Advertising

Construction Of PPC Advertising –

Is it necessary to know for learning Google Adwords and PPC Advertising?

You can calculate Pay-Per-Click by dividing the advertising cost by the number of clicks generated by an advertisement.

There are two models for determining Pay-Per-Click :

  • Flat-Rate PPC
  • Bid based PPC

But in both cases, an advertiser should know the value of a click from given sources.

The basis of this value is a type of a person that advertiser wants to receive as a visitor on his website.

Further, the advertiser will get revenue from this on both short-term and long-term basis.

However, the key of Google Adwords and PPC Advertising is the interest of target.

Thus makes important part of digital marketing.

Google Adwords and PPC Advertising

Flat Rate PPC : – 

In the Flat Rate Model, advertiser and publisher decide a fixed amount to pay for each click. Google Adwords and PPC Advertising

However, in many cases publisher has a rate card. This rate card lists the Pay-Per-Click within different areas of the network of their website.

Usually, these different amount relates to the content on pages. This content attracts more and more valuable customers have higher PPC.

However, in many cases, advertisers can negotiate for lower rates.

Google Adwords and PPC Advertising

 

Bid-based PPC:-

In the bid-based PPC advertisers signs a contract. This contract allows them to compete with other advertisers. Google Adwords and PPC Advertising

Further, each advertiser informs to the maximum amount of hosts to pay for an Adspot. But they use online methods for this.

When the Ad Spot is part of search engine results page, an automatic auction takes place, whenever there is a search for bid based keyword.

The bid and quality score gives an ad rank to the advert of each advertiser.

This post is written by Palak Pancholi.

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