PPC Advertising and Google AdWords

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PPC Advertising and Google Adwords

 

This is a paid version of getting traffic from the search engine. PPC Advertising and Google AdWords both are used by the advertisers to increase their business by advertising.
PPC Advertising and google adwords,digital marketing institute in indore,PPC Advertising and google adwords,digital marketing institute in indore
What is it PPC Advertising and Google Adwords?
To understand about PPC Advertising and Google Adwords first we will know about PPC.
So, Pay-per-click (PPC) marketing is actually advertising over the internet wherein advertisers pay the publisher when their ad is clicked by the audience.

Also, it is known as cost per click marketing. However, in PPC marketing your ads are shown on other websites. Further, if the user clicks on it the advertiser has to pay a fixed rate for each click.

So, the basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. PPC Advertising and Google Adwords

It is definitely an incredible tool for marketers who are willing to invest and further want to get a good traffic to their site leading to sales.
However, websites can also offer PPC ads. PPC Advertising and Google AdWords

So, there are seven kinds of understanding of Google on the base of which Google gives you certifications as Google AdWords certification. Further PPC Advertising and Google AdWords are associated with each other.

PPC Advertising and google adwords,digital marketing institute in indore,PPC Advertising and google adwords,digital marketing institute in indore

PPC Advertising and Google Adwords:-

The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization.

Further, to become AdWords certified, you’ll need to pass the AdWords Fundamentals exam and one of the other AdWords exams.

So, you can demonstrate your expertise and help your company earn the Google Partner badge with an AdWords certification. PPC Advertising and Google AdWords

So, Pay-per-click (PPC) marketing is actually advertising over the internet wherein advertisers pay the publisher when their ad is clicked by the audience. Therefore, PPC Advertising and Google AdWords both are important to know for business expansion.

PPC Advertising and Google Adwords

 What you need to learn to get certified:-

First of all, you need to pass a fundamental exam and then a category wise exam for a professional certification from Google.

Exam:-1 Google Fundamental

1:-Introduction to AdWords.

Learn about the benefits of online advertising and AdWords, Google’s advertising networks and how AdWords works.

2:-Campaign Management

Then learn about AdWords campaign structure, targeting and bids and budgets.

3:-Measurement and optimization

Further, learn about metrics and tools to measure and optimize campaign performance.

This exam contains 100 questions with the time of 120 minutes and passing scores is 80%.

This certificate is valid for 12 months only. So you need to re-take the exam after 12 months.

PPC Advertising and Google Adwords

PPC Advertising and google adwords,digital marketing institute in indore,PPC Advertising and google adwords,digital marketing institute in indore

Exam No:-2 Search Advertising, PPC Advertising, and Google AdWords

This exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

what do you need to learn to pass this exam?

1:-Search advertising overview

Learn about search advertising trends and opportunities.

2:-Set up your Search Network campaign

Then create an effective Search campaign for your marketing goals.

3:-Showing your ads

Further, learn about keywords and targeting the Search Network.

4:-Determine your bid and budget

Then choose the right bidding strategy for your marketing goals.

 5:-Manage your Search Network campaign

Use the right tools and features to run your Search campaign.

6:-Measure your Search Network campaign

Then get the data you need to track your campaign performance.

7:-Monitor your Search Network campaign

Then create and understand AdWords reports for your campaign.

8:-Optimize your Search Network campaign

Further get strategic advice to help you make the most of your campaign.

This exam contains 100 questions with the time of 120 minutes and passing scores is 80%.

This certificate is valid for 12 months only. So you need to re-take the exam after 12 months.

PPC Advertising and Google AdWords

 

PPC Advertising and google adwords,digital marketing institute in indore,PPC Advertising and google adwords,digital marketing institute in indore

Exam:-3 Display Advertising

This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

What do you need to learn to pass this exam?

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This exam contains 100 questions with the time of 120 minutes and passing score is 80%.

This certificate is valid for 12 months only.So you need to re-take the exam after 12 months.

PPC Advertising and Google Adwords

Exam:-4 Video Advertising

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This exam contains 74 questions and time period of 90 minutes.

Passing marks tends to be stable at 80% and the validity of the certificate is 12 months.

PPC Advertising and Google Adwords

Exam:-5 Mobile Advertising

This exam covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

What do you need to learn to pass the exam?

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

This exam contains 70 questions and is 90 minutes.

Passing score remains stand-still at 80% and validity of the certificate will be of 12 months.

PPC Advertising and Google Adwords

Exam:-6 Shopping Advertising

This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

What do you need to learn to pass this exam?

PPC Advertising and google adwords,digital marketing institute in gurgaon,PPC Advertising and google adwords,digital marketing institute in gurgaon

So, this Exam contains 63 questions and will be of 90 minutes.

Further, the validity of the certificate is 12 months if you got 80% marks.

PPC Advertising and Google Adwords

Exam:-7 Mobile Sites

This exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites.

So, what to learn to pass this exam?

The answer is in the below picture:-

PPC Advertising and google adwords,digital marketing institute in indore,PPC Advertising and google adwords,digital marketing institute in indore

This exam is of maximum of 65 questions and the time period to complete this exam is 90 minutes.

Passing score on this exam is 80%. Further, the validity of the certificate if you qualify to get one will be twelve (12)months.

PPC Advertising and Google AdWords

After getting all these certifications, you can even qualify to become a Google partner agency or become a premium google partner agency in India.

Read More about Google partner program

So now, do you want to see all these certifications of our founder member?

  1. -PPC Advertising Google AdWords

Google Fundamental Exam Passing is mandatory to get certified in any of the seven certification exams.

1:- Google Search Advertisement Certificate

2:-Google Display Advertisement Certificate

3:-Google Video Advertisement Certificate

4:-Google Mobile Advertisement Certificate

5:-Google Shopping Advertisement Certificate

6:-Google Mobile Sites Advertisement Certificate

So, now if you want to enroll yourself in this training program then You can fill a query form to get details about the admission procedure.

PPC Advertising and Google AdWords

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