Advanced course

Time Duration: -3 Months

Placement:- 100% Assurance along with In-House placement

Certifications you get: -Industry recognize Digital Marketing Certificate by MDWE 

Course Content:-

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Mobile Marketing 

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 Social Media Marketing 

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Google Analytics 

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 Online Display Advertisement  

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 Email Marketing 

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E-Commerce Marketing  

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 Lead Generation For Business 

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 Content Marketing 

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Online Reputation Management  

Mobile Marketing

What is Mobile Marketing?

Mobile marketing is promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign.

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019.

 Social Media Marketing

 What is social media marketing?

 Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content that attracts attention and encourages users to share it on their social network. It tends to foster the brand awareness for the business and improved customer service.

Google Analytics

 what is google analytics?

How do I setup G-Analytics? To find the tracking ID and code snippet:

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.

Online Display Advertising

What is online display advertising?

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message.

Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

Email Marketing

What is Email Marketing?

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

E-Commerce Marketing

Definition: E-commerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for e-commerce applies traditional marketing principles to a multi-channel, data-driven environment. advanced course

Digital Marketing ADVANCED COURSE

Lead generation for business

Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. They are all simple and cost-effective to implement once you know what to do and how to do it.

By bridging the gaps in your knowledge we can show you how to get the most out of any of these approaches, no matter how large or small your business.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

    1. Increased sales
    2. Cost savings
    3. Better customers who have more loyalty.