Google Partner Institute in India

Fundamental Course


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Digital Marketing Institute Courses

Fundamental Course

1:-Course Name:- Fundamental Course

2:-Course Duration:- 2 Months

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Course Content:-

1:- Digital Marketing Overview

2:- Website Planning & Creation

3:- Search Engine Optimization (SEO) On-Page & Off-Page

4:- PPC Advertising & Google Ad Words (SEM)

 Digital Marketing Overview 


In simple words, digital marketing as its name signifies is marketing over the internet through various digital devices.

Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content, and so on no matter what industry it is.

As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.

Website Planning & Creation

Website Creation & Planning: -A website is a set of related web pages served from a single web domain. One needs to have a website to have an online presence and do online branding.
These days when the world of marketing is rapidly getting swathed by digital marketing, you are actually hitting your business if you don’t have an online presence and the first step towards getting an online presence is to get a website.

What is Website Planning & Creation?


A website is a collection of web pages. It is a window to your business, available in front of your prospective customers 365*24*7. A person interested in your product/service can view those on your website any time of the day or night!

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PPC advertising and Google AdWords is a paid version of getting traffic from the search engine.

What is it

Pay-per-click (PPC) marketing is actually advertising over the internet wherein advertisers pay the publisher when their ad is clicked by the audience.

The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually.

It is definitely an incredible tool for marketers who are willing to invest and get good traffic to their site leading to sales.

There is seven kinds of understanding of Google on the base google gives you certifications as Google AdWords certification.

What is Search Engine Optimization?


SEO is the process of increasing the visibility of your web-pages on search engines like google for targeted search queries(keywords).

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SEO training process is quite exhaustive, consisting of 9 steps known to very few experts worldwide, meticulously crafted, keeping in mind the extensive hands-on practical exposure of the training program.


SEO increases the visibility of your website on search engines like google. If Google has a spot dedicated to your website in its top-tier listing, it would increase potential traffic and can easily be the boost that you need to see your sales go through the roof!

Want to enroll in the fundamental course.

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